20 Hottest Things to Buy in Japan 2025

Embarking on a trip to Japan? Get ready to uncover a shopper’s paradise filled with unique treasures waiting to be discovered! From indulgent sweets and world-class beauty products to cutting-edge tech gadgets and traditional handicrafts, Japan offers an unparalleled shopping experience. Whether you’re a foodie, a beauty enthusiast, a tech lover, or a culture buff, our curated list of 20 must-buy items has something for everyone. Dive in and find out what you simply can’t leave Japan without!

 

1.Shiroi Koibito Chocolate Cookies​

 A beloved Hokkaido classic, Shiroi Koibito features two delicate, buttery wafers sandwiching a layer of rich white chocolate. The harmonious blend of light cookie aroma and creamy chocolate creates a crisp, melt-in-your-mouth sensation. Its iconic sky-blue packaging makes it a perfect gift for friends and family, symbolizing the purity and sweetness of Japanese confectionery.​

 

 

• Where to Buy: Available at New Chitose Airport, Sapporo Station in Hokkaido, and the official Shiroi Koibito Park store. You can also find it at major department stores in Tokyo like Takashimaya, which often offer duty-free services for international customers.​

• Price Range: Approximately 1,500 - 2,500 JPY per box (about 27 pieces, 297g).​

 

2.Royce Nama Chocolate​

 Crafted with fresh Hokkaido cream and premium cocoa, Royce Nama Chocolate offers an indulgently smooth texture that dissolves instantly on the tongue. With flavors ranging from classic 原味，matcha 抹茶 to champagne 香槟，each piece is a decadent treat. Due to its fresh ingredients, it requires refrigeration and makes for a luxurious souvenir that’s a staple of Japanese gourmet culture.​

 

 

• Where to Buy: Widely stocked in Hokkaido’s shopping malls, airport duty-free shops, and high-end food stores in Tokyo’s Ginza and Shinjuku districts. Look for the signature Royce’ stores, recognizable by their elegant black and gold signage.​

• Price Range: Roughly 1,000 - 2,000 JPY per box (around 20 pieces).​

 

3.Tokyo Banana Cakes​

 Shaped like bananas, these adorable cakes are a Tokyo icon. The fluffy sponge cake encases a sweet banana custard filling, delivering a taste of Japan’s playful culinary creativity. Seasonal flavors like strawberry and chocolate add variety, making them a fun and delicious memento for tourists exploring the city’s vibrant streets.​

 

 

• Where to Buy: Sold at major train stations such as Tokyo Station and Shinjuku Station, as well as souvenir shops near landmarks like Tokyo Tower and Tokyo Skytree. Many stores offer tax refunds for purchases over 5,000 JPY.​

• Price Range: 800 - 1,500 JPY per box (6 - 8 pieces).

 

4.Uji Matcha Products​

 Hailing from Uji, Kyoto—the heartland of matcha—these products capture the essence of Japanese tea culture. Whether it’s matcha powder for DIY lattes and desserts, or ready-to-eat treats like matcha chocolate and cookies, the intense umami flavor and vibrant green hue offer an authentic taste of Japan. Matcha is also known for its health benefits, making it a wellness - focused souvenir.​

 

 

• Where to Buy: Visit renowned Uji tea shops like Ito Kyuemon and Tsujiri in Kyoto, or explore the gourmet floors of upscale department stores in Tokyo. Some international airports also carry limited - edition matcha products in their duty-free sections.​

• Price Range: Matcha powder (about 100g) costs around 1,000 - 3,000 JPY; matcha snacks are typically 500 - 1,500 JPY per box.​

 

5.SK-II Facial Treatment Essence​

 A cult-favorite skincare product, the Japanese - made SK-II Essence is praised for its transformative effects on skin texture. Packed with Pitera, a unique ingredient derived from yeast fermentation, it hydrates, brightens, and minimizes pores. The domestic version often features a higher concentration, providing enhanced results for a radiant complexion, making it a must - buy for beauty enthusiasts worldwide.​

 

 

• Where to Buy: Available at beauty counters in major department stores such as Mitsukoshi in Ginza, Tokyo, and Daimaru in Shinsaibashi, Osaka. Airport duty-free shops also offer competitive prices and exclusive travel sets.​

• Price Range: Approximately 15,000 - 20,000 JPY for a 230ml bottle.​

 

6.Albion Excia Powder​

his high - end powder revolutionizes makeup with its ultra - fine texture and exceptional oil - control. Ideal for setting makeup, it creates a flawless, soft - focus finish that lasts all day. With multiple shades catering to different skin tones, it’s a staple in Japanese beauty routines, perfect for travelers seeking long - lasting, professional - quality cosmetics.​

 

 

• Where to Buy: Found at Albion counters in prestigious department stores like Isetan in Shinjuku, Tokyo, and Takashimaya in Osaka. Staff are often fluent in English and can assist with shade selection.​

• Price Range: Around 6,000 - 8,000 JPY per box (including refill).​

 

7.Kose Sekkisei Lotion​

A classic Japanese whitening lotion, Sekkisei combines botanical extracts to brighten, hydrate, and soothe the skin. Popular for its gentle formula suitable for 湿敷，it’s especially effective in reducing dark spots and promoting an even complexion. Its refreshing scent and visible results make it a sought-after item in Asian skincare routines.​

 

 

 

• Where to Buy: Sold at major drugstores like Matsumoto Kiyoshi and Kokumin across Japan, as well as Kose counters in shopping malls. Many drugstores offer discounts for bulk purchases or for members of their loyalty programs.​

• Price Range: 2,500 - 3,500 JPY for a 360ml bottle.​

 

8.CANMAKE Cosmetics​

 A budget-friendly yet high - quality Japanese drugstore brand, CANMAKE offers a wide range of makeup essentials. From pigmented eyeshadows to natural - looking blushes, their products are user-friendly, making them perfect for beginners and makeup lovers on a budget. The compact sizes also make them convenient for travel.​

 

 

• Where to Buy: Available at drugstores nationwide. Look for the bright, colorful displays often featuring English - labeled testers, allowing you to try products before purchasing.​

• Price Range: Individual items typically cost 300 - 1,000 JPY.​

 

9.Nanbu Tekki Cast Iron Kettle​

Handcrafted in Iwate Prefecture for over a century, these kettles are not only functional but also works of art. When used for boiling water, they release beneficial iron ions, enhancing the taste of tea and offering potential health benefits. Their rustic, traditional designs add a touch of Japanese elegance to any kitchen, making them a cherished keepsake for tea connoisseurs.​

• Where to Buy: Visit local Iwate souvenir shops, or explore traditional craft stores in Tokyo’s Nihonbashi area. Some specialty stores also offer customization services, engraving names or messages on the kettle.​

• Price Range: Basic models start at 5,000 - 15,000 JPY; more intricate, artisanal versions can cost upwards of 100,000 JPY.​

 

10.Tiger Thermos​

•  Renowned globally for its superior insulation, the Tiger Thermos keeps beverages hot for up to 12 hours. Its lightweight, durable design and diverse styles—from sleek stainless - steel flasks to colorful kids’ models—suit various lifestyles. Whether for outdoor adventures or daily commutes, it’s a practical and reliable choice that embodies Japanese engineering excellence.​

 

 

 

• Where to Buy: Available at electronics stores like Yodobashi Camera in Tokyo and Bic Camera in Osaka, as well as some drugstores. Many stores offer international warranties for added peace of mind.​

• Price Range: Varies by size and style, generally 1,500 - 5,000 JPY.​

 

11.Japanese - style Tableware​

Pieces like Arita - ware and Kiyomizu - ware showcase Japan’s rich ceramic heritage. Adorned with motifs such as cherry blossoms, Mount Fuji, or traditional patterns, these hand - painted bowls, plates, and cups blend functionality with artistry. Using them at home brings a touch of Japanese aesthetic to meals, making them a meaningful souvenir for foodies and collectors.​

 

 

 

• Where to Buy: Explore traditional craft shops near Kiyomizu - dera Temple in Kyoto or Ueno Ameya - yokochō in Tokyo. Department stores may also carry high - end collections, often with detailed product descriptions in English.​

• Price Range: Single items range from 500 - 2,000 JPY; elaborate sets can cost over 5,000 JPY.​

 

12.Kobayashi Pharmaceutical Liquid Bandage​

A travel essential, this liquid bandage forms a transparent, waterproof film over wounds, protecting them from bacteria and accelerating healing. Its painless application and convenient size make it ideal for treating minor cuts and blisters during your Japanese adventure, ensuring you stay comfortable throughout your travels.​

 

 

• Where to Buy: Widely available at drugstores across Japan. Look for the red - labeled bottles with the Kobayashi logo; many products have English - language instructions on the packaging.​

• Price Range: Around 300 - 500 JPY per 20ml bottle.​

 

13.Nishijin - ori Products​

Nishijin - ori, a traditional Kyoto silk fabric, represents the pinnacle of Japanese weaving techniques. Scarves, handkerchiefs, and ties made from this luxurious material feature intricate patterns and rich colors, reflecting the elegance of Japanese culture. Each piece is a wearable art form, perfect for adding sophistication to your wardrobe.​

 

 

• Where to Buy: Visit the Nishijin Textile Center in Kyoto or exclusive boutiques in Tokyo’s luxury department stores. Some shops offer demonstrations of the weaving process, providing insight into the craftsmanship behind these products.​

• Price Range: Handkerchiefs start at 1,000 - 3,000 JPY; scarves and ties are typically 5,000 JPY and up.​

 

14.Kiyomizu - ware Ceramics​

Handmade near Kyoto’s iconic Kiyomizu - dera Temple, Kiyomizu - ware ceramics are prized for their elaborate designs and vibrant glazes. From delicate tea cups to decorative vases, each item is a unique piece of art, embodying the beauty of Japanese craftsmanship. Collectors and art enthusiasts will appreciate their cultural significance and aesthetic appeal.​

 

 

• Where to Buy: The best selection can be found at shops surrounding Kiyomizu - dera Temple. Sellers often wrap items securely for international shipping, though check import regulations if you plan to buy larger pieces.​

• Price Range: Small decorative items cost 1,000 - 5,000 JPY; larger, more intricate ceramics can exceed 100,000 JPY.​

 

15.Ainu Crafts​

• Originating from Hokkaido’s indigenous Ainu people, these crafts—including wood carvings, embroidery, and weavings—tell stories of nature and tradition. Each piece is a testament to the Ainu’s unique culture, making them not just souvenirs but cultural artifacts. By purchasing Ainu crafts, you support local artisans and preserve this rich heritage.​

• Where to Buy: Available at stores near the Ainu Museum in Hokkaido and select Hokkaido souvenir shops. Some online platforms also offer Ainu crafts with international shipping options.​

• Price Range: Prices vary by size and complexity, generally ranging from 1,000 - 10,000 JPY.​

 

16.Samurai Sword Souvenirs​

Symbolizing Japan’s feudal past, samurai sword souvenirs capture the artistry and history of Japanese blade - making. While non - functional replicas, they showcase meticulous craftsmanship, from the blade’s curvature to the ornate handle. However, be aware of Japan’s strict regulations on sword purchases, and always buy from licensed dealers.​

 

 

• Where to Buy: Traditional craft stores or specialized knife shops may carry sword replicas. Ensure the seller provides proper documentation for international travel, especially if the item contains metal components.​

• Price Range: Basic replicas cost 3,000 - 10,000 JPY; high - quality, collectible versions can cost significantly more.​

 

17.Sony Gaming Consoles​

•  Sony’s PlayStation consoles, like the PlayStation 5, offer cutting - edge gaming experiences with exclusive titles, stunning graphics, and immersive features. Whether you’re a casual gamer or a hardcore enthusiast, these consoles are a must - buy for accessing the latest in Japanese and global gaming culture. Many games also showcase Japanese art styles and narratives.​

 

 

 

• Where to Buy: Head to Akihabara in Tokyo or Nipponbashi in Osaka, where electronics stores offer a wide range of consoles, accessories, and games. Some stores provide English - language customer support and assistance with setting up your purchase.​

• Price Range: The PlayStation 5 console typically costs 40,000 - 60,000 JPY, depending on the model and included accessories.​

 

18.Canon Cameras​

 A leader in photography, Canon cameras deliver exceptional image quality and reliability. From compact point - and - shoot models to professional DSLRs and mirrorless cameras, they cater to all skill levels. Capture your Japanese adventures with clarity using Canon’s advanced technology, which often includes features optimized for travel photography.​

 

 

• Where to Buy: Available at camera specialty stores like Bic Camera and Yodobashi Camera, as well as Canon’s official stores. These locations usually offer free tutorials on using new cameras and may have multilingual staff.​

• Price Range: Entry - level cameras start at 15,000 - 30,000 JPY; high - end models and lenses can cost over 100,000 JPY.​

 

19.Daruma Dolls​

Hailing from Takasaki, Gunma Prefecture, Daruma dolls are symbols of perseverance and good luck. Traditionally, you paint one eye when making a wish and the other when it comes true, adding a meaningful ritual to your souvenir. Their vibrant red color and simple, round shape make them a charming addition to any home decor.​

 

 

• Where to Buy: Souvenir shops in Takasaki City, as well as stores near temples like Asakusa Sensoji in Tokyo. Many shops sell Daruma dolls in various sizes, from small keychains to large decorative pieces.​

• Price Range: Small dolls cost 500 - 2,000 JPY; larger, more detailed versions can cost 5,000 JPY or more.​

 

20.Manga and Anime Merchandise​

 Japan’s anime and manga culture is globally renowned, and Akihabara in Tokyo and Nipponbashi in Osaka are meccas for fans. From intricately designed figurines to limited - edition comic books, these items allow you to bring home a piece of your favorite series. They’re perfect for collectors or as gifts for fellow anime enthusiasts.​

 

 

• Where to Buy: Explore the countless anime stores in Akihabara’s Electric Town or Nipponbashi’s Denden Town. Many shops also offer exclusive merchandise that can’t be found elsewhere, so be sure to browse extensively.​

• Price Range: Small items like keychains and pins start at 100 - 500 JPY; high - quality figurines can range from 1,000 JPY to over 100,000 JPY.​